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Reveal complementary pet foods are perfectly safe to feed with complete cat or dog food as part of a balanced diet. Like humans, cats and dogs have a recommended daily intake of vitamins, minerals, fats and proteins. Many other pet food brands add a vitamin pack to their food in order to meet the regulations for a complete food – these can affect the palatability of wet foods. At Reveal, we prefer your pets to receive 100% of the natural meat goodness of the high quality ingredients we use in our tins, pots and pouches.

It is not possible for cats to have a carbohydrate-free diet. Cats and dogs get some carbohydrate from protein (gluconeogenesis) so that they have glucose and other sugars for important functions, such as energy for the brain. Carbohydrate in the form of fibre is also important for gut health – both for prebiotic functions (e.g. oligosaccharides and bulk volume) to allow gut contents to move and avoid constipation.

Reveal pouches, pots and tins have a high meat content, which is why Reveal is also rich in taurine. Taurine is an amino acid essential for the proper function of the heart and for eye health. It occurs naturally at high levels in muscle tissue in the chicken breasts, tuna, sardine and mackerel fillet that we use in our recipes.

In many other pet food brands, the level of natural taurine can be very low. They need to add synthetic taurine to their food to meet the minimum standard required by a cat. Independent scientific tests have shown that Reveal Fish in broth varieties more than exceed the daily requirement of taurine for cats, and provide it in a natural form. Cats require a high level of taurine for healthy body functions, yet have limited enzymes which can produce it from other amino acids such as methionine and cysteine.

If taurine is deficient, retinal degeneration, reproductive failure, abnormal kitten development and a heart condition called dilated cardiomyopathy can occur. Cats need a balanced diet rich in taurine.

Cats are carnivores by nature and need a diet that contains animal protein to thrive and stay healthy. Us humans can metabolise protein from cereals, but cats find animal protein easier to digest. Proteins are made up of amino acids, which are the building blocks of health and development. They are vital for all aspects of growth, development and keeping the immune system healthy.

Cats need 22 amino acids only 11 of which they can synthesise themselves. The remaining essential amino acids must come from their food otherwise health problems can occur. That’s what Reveal natural wet foods up to 75% protein, to help you keep your pet healthy for longer.

• Increased itching or licking of the skin
• Regular or severe ear infections
• Constant scratching or biting around the tail
• Upset stomach, including vomiting or diarrhea.

Other signs may include sneezing/wheezing and excessive snoring.

Each Reveal natural pet food recipe follows a strict quality specification and all of the ingredients can be traced from source through the manufacturing process. We partner with a number of specialist suppliers in the UK, France, Austria, Spain, Thailand, Australia and the USA.

Our partner in Thailand is one of the largest suppliers of canned tuna and prepared chicken in the world. Selected because it is a human food supplier which has been awarded grade A by the British Retail Food Consortium in Food Safety. This is acknowledged around the world as the gold standard in producing human food, and we are one of the very few companies which has this standard for our pet food.

Our chickens come from carefully selected farms which have been chosen for their high welfare standards. Raised in barns, they are allowed to grow for twice as long as standard UK chickens and have four times as much room to roam. All of our tuna is endorsed by the Earth Island Institute in the USA – we only catch sustainable species using dolphin-friendly fishing methods.

Reveal is a natural pet food that exceeds the criteria for product inclusion and packaging declarations as outlined in the guidelines of both FEDIAF, AAFCO and PFIAA regulatory authorities for Europe, USA and Australia.