we’re a proud B-Corp
We believe business can, and should, be a force for good
As a certified B Corporation, we’re proud to be part of a community of businesses helping to build a fairer and greener future for people, the planet, and – in our case – pets! This movement is about striving for continuous improvement, and we follow high standards of excellence to underscore this commitment.
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People
We value our employees as our most valuable asset. We strive to create a positive and inclusive work environment where our team members can thrive. We provide fair wages, benefits, opportunities for professional development, and promote work-life balance. Our employees are at the heart of our success, and we are committed to their well-being.
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Planet
We promote environmental sustainability in the communities where we operate, and have implemented sustainable practices throughout our supply chain, from sourcing ingredients that are ethically and sustainably produced, to actively reducing our carbon footprint and preserving our planet for future generations. All our fish are ethically caught from sustainable sources, and our tuna is further accredited by the Earth Island Institute. We’re also part of the Pet Sustainability Coalition Packaging Pledge, a commitment to transitioning packaging that is within our control to be reusable, recyclable, or compostable by 2025.
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Pets
Our passion for helping furry friends extends beyond just providing nutritious food, but to also giving back to those who need it most. We believe in giving back to our communities. By partnering with local and global animal shelters, pet rescues, and charities, we’re committed to providing a minimum of 200,000 pet meals annually across the globe to support their efforts in providing care and finding loving homes for pets in need.
Our Annual Impact Report
Our mission is to enrich the lives of pets and their owners through visibly better pet food. We act with transparency and take total responsibility for the impact we have on our people, our communities and our planet, actively working towards a positive effect on the world. See our results from 2024.
