FAQs

No – we’re pleased to tell you that this is a myth. Pets that have kidney problems are more likely to be eating a diet based on cereal protein, which is poor in digestible protein. Vets often recommend a diet that is high in easy to digest protein, such as Reveal. We hope that puts your mind at rest, however if you have any concerns, contact your vet.

Grain free food is not typically used as a means of controlling weight. However, a grain-free cat food may help with overall gut health, wellbeing and vitality – which could contribute to maintaining a healthy weight. Typically, controlling your cat’s food portions and minimising treats is the most effective way to help your cat to lose weight.

This really depends on the allergy or intolerance, but generally hypoallergenic food is free from eggs, dairy, and grains, as these are the most common causes of intolerances in cats. Grains can be particularly problematic in cats, and can contribute to ear infections and skin irritations. 

Fats don’t make your pet cuddlier. The correct level of fats in your pet’s diet is essential for the following three reasons
(i) Fats give your cat and dog a concentrated source of calories for energy.
(ii) Fats help your pet to absorb fat-soluble vitamins, like A and D.
(iii) Fats supply essential fatty acids, such as linoleic acid for healthy skin and coat.

Reveal complementary pet foods are perfectly safe to feed with complete cat or dog food as part of a balanced diet. Like humans, cats and dogs have a recommended daily intake of vitamins, minerals, fats and proteins. Many other pet food brands add a vitamin pack to their food in order to meet the regulations for a complete food – these can affect the palatability of wet foods. At Reveal, we prefer your pets to receive 100% of the natural meat goodness of the high quality ingredients we use in our cans, pots and pouches.

It is not possible for cats to have a carbohydrate-free diet. Cats and dogs get some carbohydrate from protein (gluconeogenesis) so that they have glucose and other sugars for important functions, such as energy for the brain. Carbohydrate in the form of fiber is also important for gut health – both for prebiotic functions (e.g. oligosaccharides and bulk volume) to allow gut contents to move and avoid constipation.

Reveal pouches, pots and cans have a high meat content, which is why Reveal is also rich in taurine. Taurine is an amino acid essential for the proper function of the heart and for eye health. It occurs naturally at high levels in muscle tissue in the chicken breasts, tuna, sardine and mackerel fillet that we use in our recipes.

In many other pet food brands, the level of natural taurine can be very low. They need to add synthetic taurine to their food to meet the minimum standard required by a cat. Independent scientific tests have shown that Reveal Fish in broth varieties more than exceed the daily requirement of taurine for cats, and provide it in a natural form. Cats require a high level of taurine for healthy body functions, yet have limited enzymes which can produce it from other amino acids such as methionine and cysteine.

If taurine is deficient, retinal degeneration, reproductive failure, abnormal kitten development and a heart condition called dilated cardiomyopathy can occur. Cats need a balanced diet rich in taurine.

Limited ingredient cat food is simply a cat food with a restricted number of ingredients, usually a single protein and single carbohydrate source, with a blend of vitamins and minerals. It is often preferred by cat owners who want to prevent food intolerances, improve gut health and balance their cat’s nutrition.

Hypoallergenic cat food generally contains a limited number of ingredients, in order to minimise the risk of food intolerance and allergic reactions. Cat food with a single protein source, single carbohydrate source and made without grains, eggs, and dairy is much more suitable for cats with allergies and food intolerances.

Another science bit. Digestibility measures the amount of nutrients absorbed into the body. Nutrients needed for growth, stamina, reproduction and maintenance of overall health and condition. The more nutrients your pet can absorb the healthier it will be for longer.

Cats are carnivores by nature and need a diet that contains animal protein to thrive and stay healthy. Us humans can metabolise protein from cereals, but cats find animal protein easier to digest. Proteins are made up of amino acids, which are the building blocks of health and development. They are vital for all aspects of growth, development and keeping the immune system healthy.

Cats need 22 amino acids only 11 of which they can synthesise themselves. The remaining essential amino acids must come from their food otherwise health problems can occur. That’s what Reveal natural wet foods up to 75% protein, to help you keep your pet healthy for longer.

• Increased itching or licking of the skin
• Regular or severe ear infections
• Constant scratching or biting around the tail
• Upset stomach, including vomiting or diarrhea.

Other signs may include sneezing/wheezing and excessive snoring.

Grain free cat food is a type of cat food which does not use grain as a carbohydrate source. So instead of wholegrain rice, the food is supplemented with potato and starchy vegetables. This is suitable for cats with an intolerance to grain.

Each Reveal natural pet food recipe follows a strict quality specification and all of the ingredients can be traced from source through the manufacturing process. We partner with a number of specialist suppliers in the UK, France, Austria, Spain, Thailand, Australia and the USA.

Our partner in Thailand is one of the largest suppliers of canned tuna and prepared chicken in the world. Selected because it is a human food supplier which has been awarded grade A by the British Retail Food Consortium in Food Safety. This is acknowledged around the world as the gold standard in producing human food, and we are one of the very few companies which has this standard for our pet food.

Our chickens come from carefully selected farms which have been chosen for their high welfare standards. Raised in barns, they are allowed to grow for twice as long as standard UK chickens and have four times as much room to roam. All of our tuna is endorsed by the Earth Island Institute in the USA – we only catch sustainable species using dolphin-friendly fishing methods.

Reveal is a natural pet food that exceeds the criteria for product inclusion and packaging declarations as outlined in the guidelines of both FEDIAF, AAFCO and PFIAA regulatory authorities for Europe, USA and Australia.

Grains can cause intolerances in cats. An intolerance to grain is not harmful to cats, but it can cause discomfort in terms of gut health and overall skin condition. An intolerance to grain can cause:

• Itchy and uncomfortable skin, or flaky skin
• Ear infections and build up of wax in the ears
• Irregular bowel movements or discomfort in the gut
• Vomiting or diarrhea.